Almost anywhere in the Gulf region, people will instantly recognise the Kanoo name and corporate logo. After more than a hundred years of living up to the demanding expectations of their consumers, the Kanoo name has become synonymous with the principles of trust, reliability and quality. The well-known Kanoo symbol of the palm tree appears in all communications, evoking a sense of trust, stability and friendliness with compelling ties to a strong heritage. During a qualitative research of The Yusuf Bin Ahmed Kanoo image in the Kingdom of Bahrain, the words 'reliable', 'very strong' and 'trusted', came up again and again - with awareness of The Yusuf Bin Ahmed Kanoo matching levels usually associated with consumer brands.
Kanoo's marketing approach focuses on the company's key selling-proposition of 'Many Opportunities. One Address', a slogan which highlights The Yusuf Bin Ahmed Kanoo's diverse business opportunities.
The Yusuf Bin Ahmed Kanoo can often be found gracing the pages of the Kingdom of Bahrain newspapers and magazines with regular features, insightful interviews and discussions on the company's latest venture. There is always something to talk or write about with The Yusuf Bin Ahmed Kanoo's sponsorship agenda. The Yusuf Bin Ahmed Kanoo gladly associates itself with worthy causes such as the Rashid Paediatric Therapy Centre, the Kingdom of Bahrain IT Challenge and the Emirates Environmental Group as well as the fields of sport, art and culture with sponsorship and support of Dubai Rugby 7's, Dubai Marathon, Dubai International Film Festival and Beit al Qur'an to name a few.
The Yusuf Bin Ahmed Kanoo promotes its products and its services by hosting trade shows and events across the region from the highly technical Seatrade Exhibitions and Conferences and the annual Arabian Travel Market to the fun of the Kanoo Open Day.